Coca-Cola’s “It’s Beautiful” Super Bowl Ad Brings Out Some Ugly Americans

Via: Tuned In

There are few brands more global, and more American, than Coca-Cola. Its red-and-white label and glass curves are a universal symbol, an American beachhead on every inhabited inch of the Earth. Like the sugary stuff or hate it, its advertising has long been about a certain ideal–the idea that people are many and one, united by simple things like a smile, a song, and a Coke. It was Coke, after all, that brought us “I’d like to teach the world to sing”–not “I’d like to teach the contiguous 48 states plus Alaska and Hawaii to sing.” Coca Cola’s entry into the Super Bowl ad campaign had a message that was, as it were, Coke Classic: it celebrated the many kinds, colors, lifestyles and origins of Americans who are nonetheless one. Over a scene of these many Americans, it played a patriotic song: not the National Anthem, but the more accessible, singable “America the Beautiful.” It showed us a panoply of American faces, young, old, brown, white, straight, gay (it included what are said to be the first gay parents depicted in a Super Bowl ad), in cowboy hats and hijabs, playing, eating, and exploring all-American vistas. It was maybe a little sappy, but it was also, well, beautiful, as was the music, sung in a succession of single voices and languages. It was that last aspect that unfortunately, brought out America the Ugly, at least on some parts of the Internet. “WTF?” asked one post on Twitter. “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.” Some of the vitriol may have been satire for all I know, but there was much too much for that to explain all of the “English or GTFO” sentiment–not all of it in impeccable English itself. To wit: “Dear @CocaCola : America the beautiful is sang in English. Piss off. #DontFuckWithUs.” (To be fair, not every Tweet brought up by a search on “Coca Cola English agreed: “Coca Cola brings the commercial of the

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