How Social Media Made Scandal a Hit in Season 2

Via: TV Guide

Scandal | Photo Credits: Craig Sjodin/ABC

During ABC’s winter TV preview day in January, the Scandal cast should have been celebrating: The ratings have grown exponentially from Season 1 and the series was name dropped no less than nine times by ABC Entertainment President Paul Lee during his executive session. Instead of raising a glass at the after party, however, the cast is racing to get home. It is Thursday night, after all, and they need to live-tweet the West Coast airing of the political fixer drama. That’s how dedicated they are to the fans.


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Their live-tweeting parties — where the cast interacts with the fans online during both airings using the hashtag #AskScandal — seem to have paid off…


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