Via: TV Guide
BET is not alone anymore. For three decades, Black Entertainment Television has been the major provider of programs for and about African-Americans. Now more networks — like WEtv and OWN — are trying to reach those viewers, who make up about 13 percent of TV households and watch almost seven hours of programming per day. “This is an audience that’s been underserved historically,” says analyst Bill Carroll of Katz Media Group. “As the landscape has become much more competitive, it makes sense to…
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Read full story at: TV Guide
Posted: March 13th, 2013
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