The Biz: Why Ad Rates Are Up While Ratings Go Down

Via: TV Guide

Jim Parsons, Kaley Cuoco-Sweeting and Johnny Galecki | Photo Credits: Michael Yarish/Warner Bros. Entertainment Inc

Every advertising selling season, broadcast-network executives must privately ask themselves the same question: “How much longer can we defy gravity?”


Through the first quarter of 2004, ABC, CBS, NBC and Fox combined had a 48 percent share of viewers ages 18 to 49, the sweet spot for advertisers. In 2013, their share was down to 34 percent. The networks reportedly took in $9 billion in revenue during the 2004 upfronts. Last year, that total was closer to $8 billion — down, but not nearly commensurate with the decline in ratings. With the exception of…


Read More >



Other Links From TVGuide.com

Read full story at: TV Guide

Comments

No comments, be the first to add one below!

You must login to post a comment!